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From Alpha to Omega

When Tom James embarked on his first graduate architecture role in a small practice in Surrey in 2002, he couldn’t have known that one day he would be running the company.

Omega Architects was established over 25 years ago by Alex Russell and Derek Lawson, specialising primarily in residential architecture. Operating out of a converted house in Claygate it established a good reputation for delivering high quality developments for some of the major UK house builders.

From Alpha to Omega

When Tom James embarked on his first graduate architecture role in a small practice in Surrey in 2002, he couldn’t have known that one day he would be running the company.

Omega Architects was established over 25 years ago by Alex Russell and Derek Lawson, specialising primarily in residential architecture. Operating out of a converted house in Claygate it established a good reputation for delivering high quality developments for some of the major UK house builders.

Tom joined as a junior CAD technician on graduating from Newcastle University in 2002 and by 2008 he had become a director of the practice. Ten years on, following the sad passing of founding director Alex Russell, Tom completed the acquisition of the formerly known Omega Partnership, alongside James Harman and moved offices to a larger facility in Thames Ditton.

“The beauty of having a close team means that we can put those graduates onto projects sooner rather than them getting lost in the machine of a bigger outfit. That was certainly my experience when I started and I reflect on it incredibly positively. We want our people to be able to turn their hand to everything and not be pigeon-holed; they might be writing a design access statement one minute and drawing elevations or going on site visits the next. We want them to be excited about what they are doing and to keep it fresh, fun and interesting everyday so our individuals grow with us. I think you can lose your sense of identity early on in bigger companies.

“Being a small practice, we really are like a family, and it’s this atmosphere which attracts talent”, Tom continues. “We go head to head with London practices and often win projects when we go up against the big firms. Our clients definitely like the personal touch we can give them. When it came to rebranding the business, we had to talk about key words and it was those ‘personal’, ‘boutique’, ‘family’ and ‘homegrown’ themes that kept coming up. We put our hearts into our work and we’re proud of our outputs.

“We also have a reputation out there in the industry for producing fantastic hand drawn images. When clients look at a cold computer-generated image versus a hand-drawn one, the latter comes out on top. They need tangibility – something they can touch and feel and get excited about, while computer-driven projects can lack soul so that’s a big part of it.”

“Having worked on many large-scale residential developments in the South East I take great pride in being able to show my wife and children a completed development in which people are very happy to be living in,” Tom goes on. “There are countless highlights but one of the more recognised projects is Bolnore Village in Haywards Heath, comprising 1,500 homes and a village centre with a school, shops and commercial premises. This won awards thanks to Alex Russell’s evangelical vision, as well as Highwood in Horsham for Berkeley, which is considered an exemplary example of place-making and design. Wycombe Marsh, a large urban infill scheme on a former sewage works in High Wycombe is another one I’m particularly proud of. Another success story is the urban regeneration of Queen Mary’s Place, Roehampton House which transformed an ageing hospital site into an aspiration development near the heart of London”.

Tom remembers the first scheme he worked on well: “It was for Barratt Homes in Bromley for 200 flats and houses. Having seen my potential on a couple of smaller projects the directors at the time reckoned I was confident enough to try and get planning permission for this project. It was a classic case of dealing an opportunity to a young person and low and behold, I got it approved. That helped me to progress within the company, and I still drive past the development standing tall on the high street today and I’m proud of my part in delivering a new part of Bromley town centre.”

“I was always drawing in school and I still draw to this day, with a pen and A3 tracing paper in my office, which I’ll then give to someone to work up on the computer. The difference since taking on the business is the need to find a balance between what I love doing – drawing – but also managing the business and all the information that goes with that. Admittedly, that’s the current challenge I’m facing.

“For me, the work-life balance is fundamental. The upshot of running the business is that I can plan my time and workload to fit between 9am and 5.30pm. If you haven’t achieved what you need to within those timeframes, you might be doing it wrong. Quality time with family and my children is what I work for.”

“I do call upon my network for support” Tom adds, “I rely heavily on Dan at Haines Watts for advice, and we’ve become friends so I know I can ask him informally for advice if I need it. “Then there are other business owners I’ll turn to – architecture businesses who we don’t view as competitors, because collaborating has the power to be mutually beneficial rather than only competing. My business partner James and I catch up every Monday, not just about business but personal issues too – whatever is on our minds. Constantly talking and confiding can only be a good thing in my eyes.

“The gentleman that has really helped me through this process, particularly with the funding for the purchase, is Philip Davies, former chairman of Linden Homes. He’s got to a position where he can now help small businesses and by backing us, he gets to be involved in a passion of his, having been in the housing industry all of his life. A Dragon’s Den type character, he’s an inspiration to me and has a really calming influence. We meet monthly.”

“We first met with Haines Watts when seeking experts to guide us through the purchase of the company and Dan’s input has been above and beyond what I’d class as a normal interaction with accountants,” Tom says. “One of the questions they asked us in the beginning was whether we wanted to grow or to keep where we are on an even keel. Going back to the uncertain world we’re in at the moment, we felt there was a potential risk in trying to grow. We’re a bit nervous to jump into anything but growth is on the cards in the future.

“For now, we’re quite happy doing a really great job at what we do, and instead making the operation sharper and tighter. Before we weren’t privy to a lot of data which was kept at shareholder level and managed by our in-house accountant, whereas now we know exactly what is happening month to month. That can sometimes be daunting but at the same time, really encouraging. Sitting down with Dan to work out a way to bring the business forward took the weight off my mind straight away – I never thought an accountant could do that! “We purchased the business at a difficult time so it was about managing our own expectations and the clients’ expectations throughout the process and driving forward in that challenging environment. My advice would be to seek help. It’s very complicated buying and owning a business so don’t think you can take it all on by yourself. You want to be able to focus on what you’re good at, which is why you’ve got to where you are, and not be distracted by the running of the day-to-day. Find people you can trust and who allow you to continue doing what you do best, in order to be successful.”

Haines Watts Partner view

The relationship with Omega Architects came around through mutual clients. From January 2018, we assisted on the early stages of the MBO, acting on behalf of Tom and his business partner to carry out due diligence. Tom had been a director for several years and had a comprehensive understanding of the risks present within the business so the transition was smooth.

One of the first things we did was move them onto a cloud-based accounting system, which allows us to provide remote support and keep a close monitor on records rather than waiting to spot any problems after they’ve arisen.

We concluded the sale last September and since then, we’ve talked strategy. The property market hasn’t been plain sailing thanks to Brexit so we’ve had an initial meeting to go through different ways to think about the business and define longer term aims.

Besides looking at the budgeting side in a bit more detail, research and development tax credits has been a key area for us. A lot of architects don’t perceive what they do as R&D – that they have to be wearing a white lab jacket to qualify – but it’s been a nice cashflow benefit to the business since the MBO went through.

First and foremost, I’ve enjoyed getting to know Tom and the team. We try to have a constructive client community, introducing clients to each other at events to help extend networks, which they’ve been very active in. The main thing I’ve taken away from working with them is that their aim isn’t just bottom line. They want happy people who are proud of their product and to service their clients to their utmost – a unique outlook. I’m just there to add that element of commerciality.

Dan MorganHaines Watts managing partner, Esher and Bromley

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