Scaling requires capital, but the right capital, which is deployed at the right time. Types of funding include:
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Diversity Funding Sources
- Equity Financing: Attract strategic investors who bring more than money. Consider partners with relevant networks, domain knowledge, or operational expertise.
- Reinvested Profits: Maintaining a strong gross margin and reinvesting earnings to fund sustainable growth without any dilution.
- Credit Facilities: Use lines of credit to revenue-based financing to manage cash flow or finance short-term working capital needs, without giving up equity.
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Funding Strategy Alignment
- Match funding methods to the stage and risk profile of each initiative. For example, use equity for high-risk product launches and debt for repeatable growth activities like customer acquisition.