Haines Watts Worcester’s regular series of business breakfasts return to The Hive on Wednesday, April 1.
Running from 7.30am to 9.30am at the city centre venue, the event will focus on using social media as a lead generation tool.
Traditionally you would have to rely on people to opt into your email campaigns before marketing to them online but there is another way.
Social media can be a powerful lead generation tool, utilising “declarations of interest” to deliver targeted digital adverts to specific groups of people.
These tools can also be used to identify more prospects likely to be interested in your business.
The workshop is being presented by Richard Brown, who is head of digital marketing at Evesham-based Quick by Design.
Richard leads on the agency’s social media marketing, email campaign and paid advertising services. He also offers social media training and consultancy.
Entrance to Haines Watts Business Breakfasts is free and places can be booked via The Hive website.
Bacon rolls, pastries and hot drinks will be available and there will be time for networking before Richard’s presentation.
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