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R&D Case Study: Discover Parks

Discover Parks Limited is a family business operating a unique collection of award winning holiday homes and touring parks. The quality of accommodation is reflected in a five star rating from Visit England and the company have received a number of awards for its commitment to conservation and wildlife preservation.

The pursuit of excellence has led Discover Parks to seek continual improvements not only to the appearance and functionality of the Parks but also to the way it delivers services and the impact it has on the environment. It provides an excellent example of the breadth of activity that R&D tax relief can apply to.

R&D Qualifying Activity

In 2014 the company began to bring in-house the design and manufacture of components of the accommodation and Park infrastructure. This move allowed Discover Parks to control quality and to develop bespoke products with the purpose of enhancing the customer experience.

In addition to the ongoing component development, Discover Parks have been active in seeking improvements to its internal systems through a company-wide process re-engineering programme.

The company has also undertaken  pure research initiatives into conservation techniques, ergonomic redesign of holiday homes and research into optimum sand types for bunkers.

What this Case Study demonstrates

Discover Parks have applied an innovative approach to all aspects of its business and it is exactly this level of continuous development that R&D tax relief is designed to encourage.  It is a good example of how R&D tax relief is not limited by sector and that it can be applied to any forward-thinking company in any industry.

To find out how Haines Watts could support your business call 01432 273189 or contact us

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