R&D Qualifying Activity
In 2014 the company began to bring in-house the design and manufacture of components of the accommodation and Park infrastructure. This move allowed Discover Parks to control quality and to develop bespoke products with the purpose of enhancing the customer experience.
In addition to the ongoing component development, Discover Parks have been active in seeking improvements to its internal systems through a company-wide process re-engineering programme.
The company has also undertaken pure research initiatives into conservation techniques, ergonomic redesign of holiday homes and research into optimum sand types for bunkers.
What this Case Study demonstrates
Discover Parks have applied an innovative approach to all aspects of its business and it is exactly this level of continuous development that R&D tax relief is designed to encourage. It is a good example of how R&D tax relief is not limited by sector and that it can be applied to any forward-thinking company in any industry.