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Generation Z, known as the ‘always on’ generation, are those aged between 18 and 24 who are slowly making up a chunk of the workplace.

Aware of the wider world, this generation understands how their actions can affect people globally, they look for uniqueness in all walks of life, have entrepreneurial mindsets and are able to work on multiple tasks at once.

How will this generation have an impact on businesses in the coming years? Here are four key behaviours and insights for businesses who want to futureproof the workplace for Generation Z:

Seeking connectedness

While technology features heavily in their lives, those who are part of Generation Z also have a desire to interact with others. For example, this generation might go to a stadium to watch a concert or football match, but are more likely to watch the big screen at a large scale event rather than the actual stage itself. However, Generation Z still want to have face-to-face interaction with others so might have conversations with people near to them whilst watching the screen.

There’s a focus within this generation on shared experiences where people can truly connect and feel a sense of belonging, which is a really positive thing for our society in a world of smart phones and 24/7 communication. For businesses, that 121 time with your employees is still essential in keeping your team engaged, making them feel like they are part of something amazing.

Channeling curiosity

People from this generation have grown up with information in arms reach, so they are naturally inquisitive, which can be hugely beneficial for businesses. Human beings don’t work like search engines; in business, human connection is essential, building a strong rapport and ultimately gaining trust.

Taking the time to ask the right questions and show genuine interest will lead to a healthy business, so actively look for people who are curious – they are the people that will drive your business forward.

Advancing inclusivity

Generation Z champion diversity in all aspects of life, and for businesses, advancing inclusivity could lead to new ideas and innovation, taking different angles and views into consideration. It’s a great opportunity to use creativity to solve your business problems, opening up the floor to ideas from younger people, with a fresh pair of eyes, who want to see uniqueness from businesses and in general life.

Widening communication avenues

Every business needs to have an internal function that allows team members to submit their feedback and ideas. As human beings, we all want to be accepted, and offering people an opportunity to be heard is important, that’s why those from Generation Z are part of numerous groups and communities, sharing their expertise, passions and beliefs.

Those from Generation Z want to have channels where they can communicate their ideas.

If the ideas are well thought out, consider why they are thinking this way. Is there logic to the idea? Could this have an impact on training, recruitment or delivery for clients? Take the time to think about how this might impact your business and review the effectiveness of your channels of communication regularly.

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About the author

Matt Perry

Matt’s focus is on helping owners and their management teams on all aspects of structure, strategy, growth and the potential realisation of value from their businesses.

He has particular expertise in supporting owners who are running businesses that are rapidly increasing in complexity. He works closely with these owners to scale their operations, address management and leadership issues and obtain funding for investment and growth.

Matt brings a keen understanding of the broader commercial issues that impact growing business, including governance, risk, succession and protecting personal wealth.


I enjoy becoming an integral part of a business’s journey and draw on my own experience in managing a fast growing company. There are so many angles to consider when a business starts to scale up. There’s nothing better for me than setting some long term goals with a business owner, supporting them through that growth and ultimately seeing them achieve their ambitions.

If I wasn’t doing this I’d be: selling.

Favourite Sports Team: Arsenal.

Dream Location: Sicily.

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