Digital Marketing - making every penny count.

By Mike Fieldhouse, Managing Director - RealityHouse

Let’s start with the basics, what is digital marketing? It’s getting your website to the top of search engines, it’s e-mail marketing, text messaging, online surveys, online video, enabling customers to pay online and making your website deliver sales for your business.

Why should you do it?

• Digital marketing is highly targeted and will reach your audience.
• It’s completely measurable.
• It will save you money.

For example, when you need new business, search engines give you direct access to people who are ‘searching’ for a company just like yours. What’s more you can track which search terms or words bring people to your website – and which words deliver enquiries or online sales. So for every penny spent on search marketing, you know exactly what sales returns you get.

If you want to build relationships with existing customers, then ‘tracked’ e-mail marketing enables you to send e-mails – and then see who opens the e-mails and what they look at when they visit your website. This tells you what interests your customers – and creates warm leads for follow up by e-mail or telemarketing.

Finally, don’t forget online payments. By using a payment system such as Google Checkout or Protx, you can accept credit and debit card payments for any goods or services – which can really make a difference to your cashflow.

So does this mean you should stop traditional paper-based marketing? Not completely... but by pushing more of your marketing budget into digital, you’ll know exactly how effective every penny that you spend really is.

To learn more about how Digital Marketing can save you money, please contact HW's digital marketing partners www.realityhouse.co.uk on 0845 643 9625 and ask for Mike Fieldhouse.